What is it about records?
You just can't beat that authentic sound - it's more than just a listen, it's a full body experience.
It's The Vinyl Feeling.
This ad was created at the height of Lockdown 3, after being asked in college to create a short film advertising something we're passionate about. I decided to utilise what was at my disposal (Dad's record collection, thank you very much), and make an ad for Classified Records, the only dedicated record store in my hometown.
And then, I decided to make a whole campaign out of it.
Song credits: Too Darn Hot (RAC Mix) - Ella Fitzgerald ℗ 2013 The Verve Music Group, a Division of UMG Recordings, Inc.
GET THE VINYL FEELING: THE SHORT FILM
The #MyVinylFeeling Campaign Executions
This campaign gets every customer, from the vinyl newbie to the dedicated collector, involved, with a simple question: what album or song gives you the #VinylFeeling?
Customers can suggest songs for the shop's playlist on Instagram stories, and get the chance to be featured on the main feed by sharing their chosen album or song, while Classified can build on a series they've already undertaken and get people in-store to share their #VinylFeeling.
GET THE VINYL FEELING: THE VERTICAL FEATURE
GET THE VINYL FEELING: THE SQUARE VIDEO