People have a lot of questions about being LGBTQ+.
And they usually turn to Google for answers - but really, who better to ask than the community themselves?
For Pride 2023, Dublin Bus partnered with Outhouse LGBTQ+ centre, Dublin's only sober venue for the community. Using Ireland's most-searched questions about being LGBTQ+, plastered on buses all around the city, we showed people where they can go to always find 'straight' answers.
The #SearchingForPride campaign, which was shared by icon Nadine Coyle, featured a Queer Umbrella, a Dragony Aunt Q&A Session with Viola Gayvis, Twink Bus becoming a Twitter icon, and two videos that went viral on Alt-Right media. Oh, and a huge influx of visitors to Outhouse.